Marketing enthusiast and Economics Honours student at SRCC who turns cultural observations into campaigns that actually land. Interested in how brands earn their place in culture, not just shelf space.
About
I'm a second-year Economics Honours student at Shri Ram College of Commerce, Delhi University, drawn to the intersection of economics, culture, and creative communication.
My interests span marketing strategy, brand building, and consumer psychology. I love understanding why people respond to certain messages and how brands earn their place in culture, not just on shelves.
What I enjoy doing:
Areas of Interest
Experience
Worked on influencer marketing campaigns for brands like Berger Paints, supporting campaign coordination and performance tracking alongside agency partners including Dentsu. Got hands-on experience across the full lifecycle of a campaign, from initial research through to cross-team execution.
Selected for an internship at IIPA, a government think tank, contributing to research under the Ministry of Electronics and IT. Evaluated digital initiatives under the Capacity Building and Skill Development project and supported background research for an academic chapter on rural scheme convergence.
Led influencer and marketing strategy for brands including McDonald's, KFC, and GAP, designing campaigns that drove measurable growth in reach and engagement. Also contributed to new business development by identifying partnership opportunities and helping prepare client-facing pitches and presentations.
One of two people appointed to lead the Marketing and Outreach department from 70+ applicants. Spearheaded FMA's first casebook Case Vault, managed a large-scale recruitment cycle, and ran social media campaigns that achieved a 2615% increase in reach and over 70,000 Instagram views. Also conducted live market research projects for external clients.
Selected as one of 41 Junior Consultants from 650+ applicants at the first North Indian branch of the world's largest student consultancy. Ran social media campaigns that garnered 12L+ impressions, secured sponsorships worth Rs 4.5L, onboarded knowledge partners including Pfizer, and was promoted to Event Coordinator for an edition that drew 2,600+ registrations.
Projects
A short-form social media reel built around a McDonald's campaign launch, adapting brand messaging into fast-paced visual content that feels native to how Indian audiences consume social media.
Just like someone appears instantly when Zepto is mentioned online, Zepto appears instantly whenever you need something in real life.
A campaign built around a cultural insight: organic brand mentions create an ownable narrative around instant presence. Users tag Zepto in real-life moments and the brand shows up with speed and wit.
A consulting-grade brand audit covering Nykaa's positioning, digital presence, consumer perception, and competitive landscape, put together as a full strategy deck.
Certifications
Writing
Writing about marketing, culture, and brand storytelling, exploring how brands interact with audiences and shape cultural narratives.
Exploring how a Netflix hit reawakened nostalgia for 80s aesthetics and its ripple effect on modern fashion culture.
Read ArticleA travel piece spotlighting lesser-known Greek islands for the discerning yet budget-conscious traveller.
Read ArticleExamining how a small Karnataka village is redefining sustainable living and what brands can learn from grassroots movements.
Read ArticleSkills
Reach out if you'd like to discuss marketing, campaigns, consulting, or creative ideas. Always happy to talk.